Thursday, February 9, 2012

Updated on Thursday, March 4th, 2010 at 10:02 pm in Football.

Big 10 Expansion: Rutgers Has Strong Hand

Big 10 Expansion: Rutgers Has Strong Hand

The Chicago Tribune published an article earlier this week outlining the strong hand that Rutgers has with regards to being one of the schools, if not THE school, the Big Ten considers for expansion.

The Tribune also published another article that listed a few more of the likely names the Big Ten is considering.

Rutgers is not a new name, as myself and others have been bandying them about for the better part of the last decade as a logical choice for future Big Ten expansion, and this was back when Rutgers football was still a joke.

It’s not a joke any more, and the first link above sheds light on a few key aspects that you should file away, including this snippet:

“During Rutgers’ football nirvana season of 2006, its game against Louisville on ESPN drew an 8.1 rating in the New York market, a “phenomenal number,” according to one TV executive. That night, the Empire State Building was lit up in scarlet.”

That is a ‘Yo!’ right there.  It’s a huge number for that market and that sport.  New York is a college basketball and professional sports town.  But there are a lot of Rutgers grads, and everybody loves a local story about a winner.  See the Des Moines area two years ago when Drake was having its miracle season in basketball.

Another key point from the article:  “Why Rutgers? It doesn’t hurt that the New Brunswick, N.J., campus is less than 40 miles from midtown Manhattan. Or that the state of New Jersey alone would be the nation’s fourth-largest television market — after New York, Los Angeles and Chicago.  The New York market has 7.5 million TV homes, and the Big Ten Network would love to get them on expanded basic cable rather than forcing subscribers to pay extra via a sports tier.

Add to this Rutger’s inclusion in the Academic Research Fraternity known as the Association of American Universities, upgrades to its football stadium that now seats over 52,000, the new Meadowlands nearby that can host games against Penn State or other huge draws from the Big Ten, the upgrades that are taking place to their basketball facility…you get the picture.

That, and they would not say no.  No how, no way.  Rutgers would be given a chance to buy in to $20+ million dollars per year in television revenues from the Big Ten Network, and they would be bringing something to the party.

Rutgers is probably strong enough and brings enough to the table financially and academically to be the LONE school the Big Ten would bring in, making it 12 teams.  Unless Notre Dame or Texas wants to join the league, and there are no indications they want to do that, I really believe Rutgers will become the 12th member of the Big Ten conference sometime by the middle portion of this decade.

The bigger question to me is this:  will they be the only addition?

If the Big Ten looks to expand by 3 schools, with Rutgers being one, then I think Missouri is the next school on the list.  You bring in the state of Missouir and their TV markets in Kansas City and St. Louis, the second largest TV market the Big 12 has, plus the state borders Iowa and Illinois.  You have built in natural rivalries there, and Missouri has a stadium that seats over 60,000, a new basketball facility and a good program as well as a wrestling program, baseball and more. They are also a part of the academic consortium cited above.

The third school?  Well, since you have added two schools with solid financial television & academic appeal to the league, you might be able to take a selfish flier here…and go for a school that would bring a big historical pop on the football field.  Let’s be honest here; as it relates to the financial impact of the Big Ten Network, football is the bell cow by a large margin.

There is another football school that borders two current Big Ten states, and that is Nebraska.  They are a traditional power with a national name and draw.  If you have Rutgers and Missouri on board, you can have the luxury of inviting the Cornhuskers to the party.

Below is a hypothetical set of division the Big Ten might look at given the scenarios I have outlined.  Steve Deace and I put these together.  Let us know what you think in the comments section below.

With just Rutgers as the 12th team…

Big Ten 1
Indiana
Michigan
Michigan State
Minnesota
Ohio State
Purdue
Big Ten 2
Illinois
Iowa
Northwestern
Penn State
Rutgers
Wisconsin
With adding Missouri or Nebraska as the 12th team…

Big Ten 1
Michigan
Michigan State
Northwestern
Ohio State
Wisconsin
Minnesota
Big Ten 2
Illinois
Indiana
Iowa
Missouri/Nebraska
Penn State
Purdue
With adding Missouri, Nebraska, and Rutgers as 12th team…

Big Ten 1
Indiana
Michigan
Michigan State
Ohio State
Minnesota
Purdue
Wisconsin
Big Ten 2
Illinois
Iowa
Missouri
Nebraska
Northwestern
Penn State
Rutgers

A few points before the debate begins…one question you might have is geography..don’t sweat that.  All of the current Big Ten teams travel to play the other teams, even though Iowa is over 800 miles away from State College, Pa.

It will be easier to fly into Rutgers than it is to State College…and Rutgers is 45 minutes from Manhattan. There doesn’t have to be a geographical alignment here, and the Big Ten will not make the same mistake the Big 12 made by breaking up the Nebraska-Oklahoma rivalry.  Thus, Michigan, Oiho State and Michigan State are going to be the same division.  Book that one.  Why?  The Michigan schools will want to stay together and neither Michigan nor Ohio State will want the prospect of playing against one another in the regular season as a hypothetical out of division rivalry game and possibly play again in the Big Ten title game.

Penn State will be in the opposite division, as will the next two strongest football programs in the league, which are Iowa, Wisconsin, in addition to being in the same division as Rutgers.

ADDED NOTE:  Nebraska is also a member of the Association of American Universities

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  • Caven

    I really don’t see them splitting up Minnesota/Wisconsin/Iowa, Michigan/Ohio State/Michigan State or Indiana/Purdue.

    I do REALLY hope that if we go to 14 teams that they do 3 and 4 team pods combined differently every 2 years to make the 7 team divisions so that we don’t go more than 2 years without playing any given team.

  • bud2380

    If we got to 14 teams the Big Ten will be severely diminished IMO. The tradition will be gone and it would be a sad day in the Big Ten. Just add 1 more team. And no way they split Wisconsin/Minnesota/Iowa into different divisions. Youre putting Penn St in the Western Division based solely on their football status. I don’t think the conference will put as much weight into that as you are. Geography matters a lot. Penn St wouldn’t be happy being put in a western division. I agree it would balance the league more by splitting them up, but I don’t know that the conference will let that be the determining factor. We’ll just have to wait and see.

  • mcswain1

    The only difference I would make (if the switch were to 14) would be to switch Wisconsin and Minnesota to BT2, and move Illinois and Missouri to BT1. It would keep two of the trophy games going each year and keep Illinois and Missouri in the same division as that could become a good rivalry. Penn state already travels west quite a bit during the season, don’t see that being a real big deal. They would get to stay close one game against Rutgers, really would only have to travel 2 or 3 weeks.

  • BA96MA99

    I don’t think Nebraska gets in, even if a Rutgers/Mizzou addition allows for it. Syracuse has more to offer.

    Also, you could call your divisions “Central” and “Coasts.” Those are crazy divisions–Iowa, Nebraska, Mizzou, PSU, Rutgers? Geography may not matter, but holy cow–that’s nuts.

  • 83Hawk

    I’m sorry, but Rutgers just doesn’t “fit” in the Big 10. Nebraska makes much, much more sense.

  • JonDMiller

    83, Rutgers fits what the Big Ten wants: Finances. Nebraska cannot come close to offering what Rutgers can offer from an enhancement to the network standpoint. There is no debate there.

    Looking at it only from a football perspective, yes, Nebraska is a better fit. Football will be a factor, but finances will be the first factor.

  • JonDMiller

    Why is it nuts? Penn State and Iowa play home and aways. Penn State plays home and aways with Minnesota. The teams in this league are already used to traveling to play each other. And we are talking about what, a two hour plane ride at worst?

  • MelroseHawkins

    I agree, the geography issue is a thing of the past.

    $$$ revenue > geography

    As Jon touched on, It’s more convenient for people to fly into cities than do a road trip. People aren’t that patient in these days to drive the trip & want to be at their destination now. You can fly to a Rutgers game in 2-3 hrs & it takes 3 hrs to drive Minneapolis from where I live which is one of Iowa’s closest Big 10 conference teams. Columbus & Michigan are already at least 8 hr road trips.

    The key is getting teams to expand that are on the outer edges of the conference geographically (even if extended to the E coast) that have natural conference rivals that also bring a good TV market. There has to be some resemblence of a geographical & archrival connection so that the teams feel a part of the Big 10.

  • lumuhawk

    Jon, your scenario 1 is flawed because if you add Nebraska OR Missouri, it would make 13 teams and that is not going to happen.

  • lumuhawk

    Forget it….I see your bold text is for what’s below, not what’s above.

  • GLoomis

    Jon – I’m curious as to why you say that Nebraska is short on academics? Nebraska has captured a nation-leading 98 CoSIDA Academic All-America awards, most of which are not the result of passing the History of Electronic Dance Music.

  • http://www.hawkeyenation.com jonmiller

    I edited the academics part after receiving a few emails from folks that shed light on the research aspect, and made the note in the story that it was edited.

  • GLoomis

    Thanks Jon. Just curious. Nebraska actually has a great academic reputation and would compliment the Big Ten very well. It’s all about the athletics anyways! Man, I hope this happens.

  • 83Hawk

    I still have to disagree, Jon. I don’t think Rutgers is going to have the financial impact many people think. Sure…there is the NY market but…NY is about pro sports.

    Sure, Nebraska is a football power but they have Rutgers pretty much beat on just about every other sport too.

    I would bet there are more people that follow Nebraska football nationally that all of Rutgers’ sports teams combined.

    Nebraska just “fits” better than Rutgers.

  • http://www.hawkeyenation.com jonmiller

    83 I don’t want to get into a long disagreement. I will say that I don’t think it’s a coincidence that these two articles linked abovee were printed in the same issue of the paper, written by the BTN’s beat writer insider, in the town where the BTN is headquartered. I don’t believe in coincidences like that

  • Maddog81

    Check out the story’s link to the Trib story on Rutgers and the pic of Scarlet Knight mascot.

    Is that Sparty’s twin brother, only in dressed in red?

    For this reason alone, Rutgers has to be added.

  • 1977Hawkeye

    I have to say that the name of Rutgers being added to the Big Ten excites me in no way whatsoever. Football or basketball, Rutgers is pretty blech.

  • iHawk

    Having Rutgers in the BigTen will not be good for Iowa’s eastern recruiting efforts.

  • imported_TheJackass

    JM: There is another football school that borders two current Big Ten states, and that is Nebraska.

    Q: What is the other state besides Iowa?

  • kuhntz

    Please say no to expansion. It will destory the Big10

  • 83Hawk

    Jon, I have no problem with us disagreeing. That is half the fun of message boards.

    I completely understand “the other side” and respect your point of view (and others…like the author of the article).

  • 83Hawk

    I do agree with 1977Hawkeye….Rutgers to the Big 10 does not excite me in any way, shape or form.

    Penn State being added did (even though I was against it). Nebraska does. Notre Dame does.

  • http://AAU ArmyHawk1

    JM, you mentioned on the radio that Nebraska is not a member of the AAU. I just wanted to let you know that they are.

    http://www.aau.edu/research/article.aspx?id=7390

  • http://www.hawkeyenation.com jonmiller

    “”"JM, you mentioned on the radio that Nebraska is not a member of the AAU. I just wanted to let you know that they are.”"”

    which is why I made the changes to the story yesterday morning. Did u not read it, or just cane here to correct me? ;)

  • JaBayne

    If they would add another team (which I hope they don’t) Ohio Dtate wouldn’t be in the same division a Michigan because this at the two teams the BigTen wants to see play in the championship game.

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