Reading the round-up today and I still don't get why Iowa will continue to insist on such a weak non-conference. I understand the need for $ but it sounds like Gar-Bar's only solution to that is, "Gotta have 7 games and zero-reciprocity."

Translation: regional MAC or continued FCS teams that can be bought on the cheap, while continuing to hope Hawk fans are gullible, native Iowa rubes that believe ISU is a "premier" opponent. Meanwhile, Wisky (who has a notorious history of weak non-con) is going up against 'Bama. Minny has been challenging big fish for several seasons, etc. Are these schools so profitable that they can sacrifice that 7th game every other or every third season but Iowa can't?

I don't buy that. Wouldn't Iowa get paid if it played on the road? Wouldn't Iowa potentially gain some additional TV revenue from a marketable game? Wouldn't Iowa reap some intangible financial benefits that, while not immediate, might be realized over time? (I'm thinking greater fan excitement = increased donations. I'm thinking scheduling up = even more up-front TV consideration, rather than being a last / no option. I'm thinking a more exciting schedule = more attractive to recruits = improved success = more sustainable marketability.) It just seems that status-quo, bird-in-the-hand thinking plagues the program and "investing" is a dirty word.

I think it comes down to a few things:
-- "The box" is a stagnant prison. No thoughts, let alone risky challenges, escape.
-- Fear of embarrassment, at the risk of lack of exposure and program complacency.

It's becoming more and more apparent that high-level success and quality / watchability of the product is way down the list of priorities behind butt$ in Kinnick. You've got the AD insisting that 7 home games is the only way to achieve a black bottom line. You've got a coach who's ambition is driven by the credo, "any bowl is a good bowl".

Translation: pad the schedule with cheap, low-quality opponents that are highly beatable but completely unmarketable to anyone who isn't going to the game anyway (let alone a broader TV audience). Hope to get some combo of 2-3 non-con W's + 3-4 B1G W's for that magical "bowl eligibility". Doesn't matter that that's nothing better than .500 ball, it only matters that 70,585 Iowa fans squeeze their Iowa corn-fed beefed-up behinds into Kinnick 7 Saturdays in the fall, which is pretty much guaranteed.
(Sidebar: Yes, Iowa fans, while reknowned for our passionate support, we also have to accept some culpability for this unintended consequence -- complacency in accepting mediocrity. Guess Gar-Bar has us pegged pretty well as "rubes" and understands how to exploit his customer base.)

Shoot for the stars, hit the moon. Shoot for the sky, hit the ground. Where is Iowa aiming?

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