Oklahoma State Cowboys booster T. Boone Pickens says Big 12's 'got a problem' if Missouri leaves - ESPN
I reviewed the 2010 attendance figures for conferences. If Missouri would leave the Big 12 would have only two members in the top 30. The lost of Nebraska and A&M were huge for attendance, both were in the top 15. Replacing Missouri with BYU would get the conference back to 3 within the top 30. BYU and Missouri are basically the same in attendance.
For comparison the B1G has 7 teams in the top 21 in attendance. Illinois exceeds the attendance of OKSU, which is fourth if Missouri is exited. Purdue and Minnesota, despite bad seasons, exceeded Kansas, Iowa State, Baylor and basically matched Kansas State.
Could attendance be the problems behind revenue sharing in the Big 12? If the Big 12 adopted the equal sharing model essentially Texas and Oklahoma would be carrying the load for the remaining schools. In Missouri's case they might end up with more funds because the SEC might actually add more than just TV monies. It could actually get a subsidy from the SEC, probably very little.
In looking at this objectively it will be a difficult task for the Big 12 to hang on to Missouri. The SEC may not be the academic conference of the ACC or B1G, but it is no worse than the Big 12. To ask two schools to carry the water for the remaining members may not fly. Texas and Oklahoma are competing with the top schools in other conferences more so than with other members of their conference. They have a selfish interest to hang on to the proceeds they generate.
The Big 12 has a difficult task and Pickens isn't wealthy by ignoring the numbers.